Munchee wins ‘Student Brand of the Year’ at DS awards
View(s):Munchee won the Student Brand of the Year, the highest evaluation award amongst students conferred at the D.S. Students Brand Award Ceremony 2013 organised by the D.S. Senanayake College Commerce Society in celebration of the College’s Commerce Day.
Twenty four reputed Sri Lankan brands from multiple categories were chosen by the students. Munchee received the highest recognition among the student community being selected the Brand of the Year. In addition, Munchee also secured the Student Food Brand of the Year award, a Munchee media release said.
Recently, the Brand Ceremony 2013 was held at the Bandaranaike Memorial International Conference Hall (BMICH). The Chief Guest on the occasion was the Minister of Education, Bandula Gunewardene. Surpassing all previous traditional celebrations for school commerce days, the event was organised in a creative manner. Moreover, this was the first time ever a business award presentation ceremony was held with the full participation of the student community, the release said.
According to the D.S. Senanayake Commerce Society, the results were from a survey they conducted targeting G.C.E. Advanced Level students from the Western Province. 24 brands under multiple categories were subjected to evaluation and nearly 10,000 students of the Western Province participated in this survey.
“Among the award categories; The Student bank of the year, The Student information Technology Company, The Student insurance company, The Student finance company, The Student vocational institute and The Student education institute were evaluated. Carried out on the lines of scientific methodology, the formulation of the questionnaires, picking up of the specimens, accumulation of data and the data analysis was completed with the participation of students,” the release said.
Ms. Theja Peiris, General Manager – Marketing said “Munchee products are produced driven by the noble social mission of providing a brand of nourishing biscuits to students. They have become the most popular brand of biscuits among students over a period of four decades due to several reasons”.