Tata Motors and DIMO seek greater share of SL’s new car market
View(s):Tata Motors together with Diesel and Motor Engineering PLC (DIMO) is aiming for a significant share of the new car market in Sri Lanka through the stylish e-XETA, a top official of the company revealed..
Unveiling the new e-XETA in Colombo recently Pranaw Kumar, Area Manager, Sri Lanka, Tata Motors, said, “Sri Lanka has traditionally been an important market for Tata Motors and the company hopes the new car will help them to achieve a significant share of the new car market in the island”. He noted that they are confident that the passenger vehicle range will continue to be seen as a range that offers superior value to customers in Sri Lanka
The e-XETA will further consolidate the Tata offerings in Sri Lanka, he said, adding it is a new way to look at style, comfort, larger space and performance.
The e-XETA is equipped with a 1.2 litre MPFI engine, and it delivers high fuel efficiency. The GLX variant offers a host of convenient and style features such as heating, ventilation and air conditioning, power steering, all four power windows, body coloured bumpers and ORVMs, front and rear fog lamps and 2 tone alloy wheels.
Tata Motors is already the market leader in commercial vehicles in Sri Lanka, industry observers say. It has thus far exported over 70,000 commercial and passenger vehicles to the country. Part of this success has been due to the DIMO’s sales and after-sales facilities available Island-wide, 24-Hour Road Side assistance for TATA vehicles and superior product performance.
The company’s portfolio of commercial vehicles in the country comprises of an entire range from sub 1-tonne small trucks to 49-tonne prime movers and from 14-seater buses to luxury coaches, while the passenger vehicle portfolio—initiated in 2004—already includes Nano, Tata Vista, Tata Indigo CS, Tata Manza and the Tata Safari. Further, Tata Motors has already established a Technical Training Institute in Jaffna, in association with DIMO, and has begun work on a Driver Training School in Hambantota as part of their community development initiatives, a media release said.
As DIMO is celebrating its 75 years of existence in the Sri Lankan market, this specially designed car will be manufactured and launched as a 75th Anniversary Edition.