Mumbai’s Adfactors PR comes to Sri Lanka
View(s):Having recognised the vital role that communications play in the economic resurgence of a country like Sri Lanka, a Mumbai-based multi-specialty Public Relations consultancy firm, Adfactors PR, launched its Sri Lanka’s office recently to expand its operations in Asia.
The newly set up Colombo office, Adfactors Public Relations Lanka (Pvt.) Ltd, will offer corporate and financial communications and specialized and strategic communications services to both local and international businesses in Sri Lanka whilst the agency will also support the communication needs of the Sri Lankan corporations that have an interest in the Indian and other international markets.
Addressing the launch, Co-founder and Managing Director of Adfactors PR Madan Bahal said Sri Lanka automatically became their focus of interest, at the time this communication giant was looking for a way to gain access to Asia.
Stating that Sri Lankan initiative is a combination of the best of international expertise with robust local knowledge and perspective, Mr. Bahal expressed his great delight over the fact that local operations are headed by the versatile PR professional Rezani Aziz, who will be the CEO of Adfactors Public Relations Lanka (Pvt.) Ltd. She was formerly the Head of Corporate Affairs at Standard Chartered Bank and COO of Strategic Alliance PR, an exclusive affiliate of Burson-Marsteller, in Sri Lanka.
The launch of Adfactors Public Relations Lanka took place at Hilton Colombo.
- D.S.
L-r: Nijay Nair, Madan Bahal, Indian High Commissioner Y.K Sinha, Rajesh Chaturvedi and Rezani Aziz. Pic by M.D. Nissanka