E-tel displaces top brands, move to No 3 in overall mobile phone market
View(s):E-tel has become the third highest-selling brand in Sri Lanka’s mobile phone market in the first quarter of 2014, while retaining its position as third biggest player in the smartphone segment, according to the latest report of market intelligence and advisory firm CyberMedia Research (CMR).
This makes E-tel the only brand present in the top three of both the Feature phone and Smartphone segments in the local market, the brand’s importer Brantel said in a media release.
The company quoted the 17th June 2014 CMR announcement which stated: ‘In the overall Sri Lanka mobile handsets market, Nokia emerged as the leader with a 26.2% share, followed by Micromax at second position with 18.3% and E-tel at third position with 11.4%, in terms of unit sales during 1Q CY 2014.’
Reporting on the smartphone segment, CMR said: ‘Smartphone unit sales (shipments) touched 0.12 million units in Sri Lanka during 1Q CY 2014. Samsung emerged as the leader in the smartphones segment with a 27.7% share in 1Q CY 2014, followed by Huawei with 18.9%. E-tel occupied third place with 13.9% share of shipments during the same period.’
The overall Sri Lanka mobile handsets market encompassing smartphones, feature phones and basic touch phones, recorded sales of over 0.76 million units in between January and March 2014, the CMR report said.