First Intel Channel Symposium for 2014 hosted in Sri Lanka
View(s):Intel in Sri Lanka recently hosted the first Intel Channel Symposium (ICS) for 2014 in Colombo.
The company showcased the latest range of desktops, mobile devices, servers, devices enabling Internet of Things and security devices based on Intel processors at the symposium in addition to conducting training sessions for its Intel Technology Provider (ITP), according to a company media release.
Experts from Intel discussed product integration techniques, sales and marketing best practices with the Intel Technology Providers to help enhance customer experience and identify growth opportunities for their businesses. The symposium witnessed discussions around the channel achievements and partnership highlights of 2013. Over 150 ITPs from the city attended the event and the group deliberated on the future roadmap and focus areas of Intel.
One of the main areas of focus in this year’s ICS is Intel’s 2014 desktop strategy which aims to (i) reinvigorate the category through compelling new products, (ii) reinvent the category through new form factors like the Next Unit of Computing and portable All in Ones and (iii) lastly remodel the category through brand new usage models and experiences, the release said.
Speaking about the symposium, Indika de Zoysa, Country Business Manager, Intel EM Ltd, Sri Lanka Liaison office, said “Intel has evolved immensely over the years from being a chip maker to a complete technology solutions provider. The Intel Technology Providers have been an integral part of our growth story in Sri Lanka. This year through the Intel Channel Symposium we aim to connect with our ITPs and outline the various growth opportunities as well update them about our product and solutions roadmaps.”