EZY Motor Racing to expand operations in five more countries
Sri Lanka’s professional motor racing company, EZY Motor Racing Corporation is to expand its overseas operations in five more countries, Bangladesh, Nepal, Myanmar, Cambodia and Vietnam,after its recent entry into Pakistan’s motor sport arena, company officials said.
Shafraz Hamzadeen and Dinesh Deheragoda. Pix by Ranjit Perera
EZY Racing and Pakistan’s IT and telecommunications firm, Interactive Group based in Dubai, have joined hands in a journey covering seven countries where the Sri Lankan motor racing company will engage in developing motor sporting awareness and further strengthening their brand, CEO of the company Shafraz Hamzadeen revealed.
“This will give us a presence of seven countries (including Sri Lanka), with a population base of 600 million people where we will be working to create passion towards motor racing and followership of our brand EZY Racing,” he said.
The company will adopt a two-pronged approach towards this end strengthening the brand EZY Racing and also developing the sport amongst the public, he added.
Mr. Hamzadeen made this disclosure at the unveiling of their International Racing Car ER88 at a glittering ceremony in
Murray Brown
Colombo recently where the company also announced that 15 times National Champion Dinesh Deheragoda, will steer the ER 88 (name of the new car) by representing them internationally at the Asia Pacific Rally Championship (APRC), commencing August 2014.
Murray Brown, Coordinator of the Asia Pacific Rally Championship, and Shahid Mahmud, CEO of the Dubai based Interactive Group, who is EZY Racing’s principal
Shahid Mahmud
sponsor, graced the occasion. “When we entered the sport five years back, we realized that there was immense scope in local motor racing. Our vision was first to start local and then go on to become the very first Sri Lankan team to represent the country overseas in a FIA sanctioned event,” he said.
Shahid Mahmud, CEO of the Dubai based Interactive Group, addressing the gathering said that through their partnership with EZY Racing, Interactive Group looked forward to increasing their organisation’s awareness in the Asia Pacific Region. “Our partnership with EZY Racing provides us a great platform to showcase our company to a global audience. APRC provides us the ideal dais to enter countries with our innovative products and solutions which we intend on making use of, through our partnership with EZY Racing”, said Mahmud. EZY Racing will be competing in the Asia Cup of the Asia Pacific Rally Championship series this year – in Malaysia in August, Japan in September, China in November and concluding the year with Thailand in December. The team intends competing in the entire Asia Pacific Championship in 2015 with Rally New Zealand, starting March 2015.