Rainco to sell licensee options for cartoon characters – Ben 10, The Powerpuff Girls
View(s):US-based Cartoon Network Enterprises (CNE) has appointed Rainco, a leading brand for rainwear in South Asia with a presence in India, Maldives and Sri Lanka, to sell licensee options for the Ben 10, The Powerpuff Girls and Music, Art and Dance (M.A.D.) franchises.
“As official representatives of CNE, Rainco will be responsible for acquiring and growing the CNE business in Sri Lanka by leveraging these brands through product and promotional licensors. Rainco will allocate credible vendors across product categories such as apparel, back to school, toys, stationary, publishing, home entertainment, etc. to license iconic properties such as Ben 10, The Powerpuff Girls and M.A.D. (Music, Art and Dance) among a host of other classics from the Turner Portfolio,” the local company said in a statement.
These iconic shows are available on Dialog, Peo TV along with Art TV and Hiru TV. Fazal Fausz, Managing Director, Rainco said, “As veterans within the merchandising industry in Sri Lanka, we are confident that Cartoon Network Enterprises will benefit from our expertise in this market. We are thrilled to handle such a illustrous portfolio of brands and look forward to a successful tenure.”
He said Rainco would be offering the authentic product and promotional licence and that Rainco is the only representative in Sri Lanka who is authorised to sell this licence.