SLIM Brand awards attracts record number of entries
View(s):The SLIM Brand Excellence Awards has attracted dozens of applicants this year, the 13th successive year to be held and organised by the Sri Lanka Institute of Marketing (SLIM).
“The increased number of entries this year is a testimony to how valuable the awards are to brand custodians,” noted project chairman Roshan Fernando in a statement to the media.
One of the key objectives of SLIM Brand Excellence is to improve the brand management process thereby help foster local brands that would be globally sought-after.
The theme for this year’s SLIM Brand Excellence is ‘Are you only a contender or Are you the Champ?’.
This year’s awards line -up include: Product Brand of the Year; Service Brand of the Year; Innovative Brand of the Year; Turnaround Brand of the Year; Local Brand of the Year; Best New Entrant of the Year; International Brand of the Year; SME Brand of the Year; CSR Brand of the Year; Export Brand of the Year; B2b Brand of the Year and Recognition Award – Regional Brand Recognition Award.
he event is scheduled for October 21 at the BMICH, Colombo.