Negombo plays host to HSBC Colombo Fashion Week Resort Show 2014
View(s):The third edition of the HSBC Colombo Fashion Week (CFW) Resort Show will be held from 1 to 4 October in Negombo.
“CFW has proved to be the backbone of the Sri Lankan fashion design industry, celebrating its 11th year with the launch of its third annual show focusing on a collection of resort wear outfits. This much anticipated seasonal fashion showcase that has bee well received by the fashion public in both Sri Lanka and the region; is to take place at Jetwing Blue and Jetwing Beach. The unique annual Resort Show will also focus on a variety of new features this year,” the organisers said in a release to the media.
Commenting on CFW’s vision behind the show, Ajai V Singh, President Colombo Fashion Week stated, “I personally feel Sri Lanka is very well positioned to take a lead to create a regional resort wear pivot. This year, CFW Resort Show is a four day showcase of the brightest Sri Lankan fashion talent, we are very proud of that and excited about the new opportunities we have been able to create for Sri Lankan designers. At CFW we are determined to take the Sri Lankan fashion industry from strength to strength.”
James Rebert, Head of Cards, Products and Service, stated “HSBC is proud to once again be part of the Resort Wear show as it supports two aspects; promoting local designers while simultaneously promoting Sri Lanka as a popular year-round holiday destination”.
The HSBC CFW Resort Show will celebrate the historic town of Negombo, where the first HSBC CFW Resort Wear Show was held. Negombo, a vibrant town that is home to the oldest fishing industry in Sri Lanka, lies amidst a colourful cultural and historical setting. This year, Negombo will provide the ideal location for the CFW Resort Show.
“We are pleased to once again be the resort partner for this extremely special and unique event, which continuously adds value and enhances Sri Lankan fashion. This time around, the CFW Resort Show quite rightly heads to the beach – and the beaches of Negombo provide the perfect venue to showcase the diverse creativity, talent, and commitment of our upcoming young designers”, said Ishanth Gunawardene, Head of Sales and Marketing, Jetwing Hotels.