From the feminine to corporate look, Avirate’s latest hits the store
Having carved a niche for capturing the best of global fashion designs of various decades; the little black dress of the 1920s, the cocktail dress of 
the 30s, the 1970s jumpsuits and contemporary trends, Avirate’s ‘Autumn/Winter 2014 Collection & Corporate Wear’ is its latest tribute to the fashion conscious woman.
At a recent press briefing to unveil their new collection, the Avirate team announced that bold colours with printed florals, bonded lace and sequined garments are a distinct feature of this line presented in four sub ranges; ‘Mundo Paparazzi’, ‘The
Way She Moves’, ‘Luxe Affair’ and Power Play.
“Avirate is always in the forefront of trying to match the international catwalks to make sure what we give our customer is what is available across the globe, and in this collection we have mainly worked around the shades of four main colours; white, blue, black and red, in designing the four sub ranges,” CEO Avirate, Asim Younous said.
‘Mundo Paparazzi’ a mix of white and blue lace has both dress down and dress up options from the fit and flair scuba dresses to fishtail dresses, monochrome lace shifts, sheath dresses with piping, crepe de chine front cross over jumpsuits, faux wrap pattern dresses and much more.
The feminine, ‘Way She Moves’ range, is a celebration of female grace with autumn floral printed red maxi dresses, belted maxi dresses with flapper fan prints, black crepe fully lined jackets, pink polyester wrap around dresses, stylish black and gold maxi dresses, red crepe dresses with scalloped hem, beaded trim or bonded lace fit and flare dresses for a festive moment.
The ‘Luxe Affair’ is an exclusive evening wear collection offering classic silver waist trim black jersey dresses, ravishing red dresses accented with a brooch, black-waisted, gold off shoulders, black long sleeved asymmetric-neck dresses, subtle shimmer shutter dresses with lace bodice, champagne sequined shifts, black sequined open jackets, bold animal print shifts and peek-a boo dresses lined with gold shimmer jersey etc.
The ‘Power Play Work Wear range made up of the traditional black slacks, white shirts worn with jackets and coats, pencil skirts is ideal for the corporate woman.