EZY Corp Chairman in Japan to lend support to Sri Lanka’s EZY Racing
View(s):Sri Lanka’s premier motor racing team EZY Racing which is flying under the national flag at the Asia Pacific’s leading Motor racing event in Hokiado , Japan, was given a tremendous boost by the presence and support received by EZY Corporation representatives Chairman Emily Chay, who had travelled from Singapore where EZY Corporation is headquartered.
EZY Corporation which is very strong in their business presence in the South Asian and South East Asian countries, thus has a ready made platform to connect socially with the masses through EZY Racing as it is an adrenaline sport, according to a company statement, “In 2015 we hope to come up with many programmes under the brand EZY Racing.
These programmes will be run both locally and internationally and will focus on creating passion for motor racing and capturing the interest of the mass audience”, said CEO and Team Principal EZY Racing, Shafraz Hamzadeen. “We intend on starting a massive campaign on the lines of a new marketing theme of ours called ‘RIMP’ which stands for Racing is My Passion. These programmes will be referred to as RIMP programmes.”