Miss France 2014, Flora Coquerel plays brand ambassador role for Cinnamon Hotels and Resorts at IFTM
View(s):Whilst taking another initiative in spreading promotions for generating markets, Cinnamon Hotels & Resorts participated at the annual International French Travel Mart (IFTM) which took place in Paris last week.
Picture shows from left: Thisara Devasurendra-Business Development Manager, French Market at Walkers Tours Ltd; Vasantha Leelananda- Sector Head-Leisure Inbound; Dileep Mudadeniya- Head of Brand Marketing, Cinnamon Hotels & Resorts; Flora Coquerel- Reigning Miss France 2014; Sylvie Tellier- CEO of the Miss France Organisation and Miss France of 2002; and Danny Scheppers- Manager Sri Lankan Airlines for France
The Cinnamon team, participating at the event, welcomed the reigning Miss France 2014, Ms. Flora Coquerel to their stall, who is also an ambassador for Cinnamon Hotels & Resorts.
“Due to the agreement the brand has with the Miss France Organization following the pre-pageant tour of Sri Lanka which took place in November last year, the reigning Miss France spearheaded the promotions for the brand as a result of the great following and popularity she has in France. She was warmly welcomed by the Cinnamon team, along with Ms. Sylvie Tellier, CEO of the Miss France Organisation and Miss France of 2002,” the hotel company said.
Keeping in line with their international marketing strategy, Cinnamon Hotels & Resorts participated in the annual International French Travel Mart (IFTM) which was held at Parc d’ Exposition in Porte de Versailles in Paris. IFTM Top Resa is France’s international travel and tourism trade fair and is the tourism industry’s leading event for networking, doing business, innovating and keeping abreast of market developments.
France has a long haul travel market of over four million per year and out of this, countries such as Thailand, Vietnam, India, receive over 150,000 per year. In this context, the Head of Brand Marketing for Cinnamon Hotels & Resorts, Dileep Mudadeniya noted that, “this is a very promising market for Sri Lanka Tourism, as the French market is dynamic in its outbound travel and possesses travellers who will engage in round tours in the country. By participating at this trade fair, Cinnamon Hotels & Resorts hopes to attract such tourists who not only stay at beach hotels but also hotels within the Cultural Triangle and Hill Country – thereby being hospitable to all those who are keen to explore the rich culture and heritage of the destination.”