DSL Bonîkka wins Silver in UK at Toy Awards 2014
View(s):The inspiration to create their own brand had been a long anticipated desire of DSL Lanka, a manufacturer of soft toys for the international market, being in the industry for over 20 years.
Thus in the course of time DSL’s very own trademarked brand of dolls; ‘Bonikka’ was launched at the International Toy Fair in Nurnberg, Germany in January 2014. Following the release of Bonikka, the brand has shown tremendous potential within the short span of time.
Marking a noteworthy milestone, ‘Honey’ doll of the Bonikka – All Natural collection has won the Silver Award of the Dolls Category at the Independent Toy Awards 2014 held in the United Kingdom.
Organised by the Toy Shop UK, The Independent Toy Awards is considered one of the most reputed toy awards in the UK, and is a benchmark that sets standards for toy manufacturers from around the globe. The Gold, Silver and Bronze awards are presented under 25 categories after being subjected to a voting by independent toy retailers.
Commenting on this achievement, which is a testament to the brand excellence of Bonikka, Mano Sheriff, Director / CEO of DSL Lanka pvt Ltd stated that the company is extremely proud of this accolade. She further said, “there has never been a gift more universally perfect for a little girl, than a doll. It is a gift that even as adults we cherish. Bonikka is my way of ensuring that every little girl gets to share in this tradition, the way I was able to, and experience the special joy of receiving their first doll.”
The story of DSL Bonikka is rather inspiring. It all began with a gift that was presented to a daughter by her farther as a symbol of love and security when she left home. Named Monica the doll was a steadfast companion to her as she began a new life. As she became the mother of four girls, the treasured toy—Monica was passed on to the youngest of them. Monica now sits in the office of the youngest daughter, where the team spearheaded by her, creates some of the world’s best soft toys and dolls. As such Monica – a symbol of fatherly love and memento of the unique bond between mothers and daughters is the inspiration behind dsl Bonîkka.
This is the second accolade for dolls won by DSL Lanka. Previously in 2013 an adaptation of dsl’s Natalie doll presented by Nature’s Purest; a UK Retailer for Natural dolls & Nursery products; won the ‘Loved By Parents’ Gold Award for the Best Doll in the Soft Toy category.
DSL Lanka is a subsidiary of Douglas & Sons (Pvt) Ltd and are manufacturers and exporters of soft toys.