Continental AG ties up with DSL seeking Sri Lanka’s premium tyre market
View(s):Sri Lanka’s luxury car market is growing rapidly with the increasing demand of premium tyres for safety driving on newly built express highways, a marketing assessment conducted by international tyre manufacturer and automotive supplier Continental revealed.
Continental AG has conducted an assessment on Sri Lanka’s tyre market and it has identified the future potential for commercial vehicles and luxury passenger car tires as the customers are looking for enhanced driving safety, riding comfort and global climate protection, Ralf Benack, Director Sales and Marketing, Asia Pacific Region told the Business Times on the sidelines of the launch of their official partnership with Douglas & Sons (Pvt) Ltd (DSL) in Colombo recently.
Mr. Benack was optimistic that Continental tyres can achieve the target of number one seller in Sri Lanka following the tie up with DSL a leading entity in the imported tyre market in Sri Lanka for 16 years. Continental is one of the leading manufacturers of passenger and light truck tyres in Europe and the world’s fourth largest passenger tyre manufacturer in the original equipment and replacement market, he disclosed.
Choong Kee Seng, Director Sales APAC Region noted that Continental tyres took Asia by storm with the launch of the ContiComfortContact CC5 and the ContiMaxContact MC5. These types of tyres have been designed and made especially to suit Asian Road conditions duly identifying the Asian market requirements and offering customers a complete range of tyres that caters to the needs of the relevant market segments.