SML Frontier Automotive ‘on the ramp’ at CFW with capsule collection ‘Conscience’
View(s):sSML Frontier Automotive (Pvt) Ltd, sole agents for Land Rover, showcased its capsule collection which was launched at CFW – Resort Wear 2015
At the launch.
under the label “Conscience”, to an appreciative audience at the Jetwing Blue Hotel, a media release issued by the company said.
Designed by Ajai Vir Singh who is partnering SML Frontier Automotive on this journey, the fabric for the collection is sourced from an organic cotton farm in India. Grown on land adjacent to a Tiger Reserve in South India, it is a testament to the peaceful resolution of the raging human-animal conflict.
Not only is the cotton organically grown, it is also handpicked and woven using traditional methods. The capsule collection was manufactured in Sri Lanka at a “Garments without Guilt” factory, media release revealed.
“Conscience will be Sri Lanka’s first ethical brand and it is the story of a perfect balance between man and nature,” said Ajai Vir Singh, President, Colombo Fashion Week (CFW).