New “find your space’ campaign from Jetwing Hotels
View(s):“Travel is all about space – spaces to relax in, to enjoy, and most of all, experience”, believes Ishanth Gunewardene, Head of Sales and Marketing for Jetwing.
An idea embraced by Jetwing over the past four decades, ‘creating spaces’ is now the foundation of a novel and innovative campaign launched to firmly affix the spotlight on the rich diversity of Sri Lanka as a Wonder of Asia, the company announced this week.
At its core, Jetwing is steeped in family values and an undying love for Sri Lanka – a land blessed in abundance. A family owned company completely focused on the leisure industry, Jetwing was founded in 1973 by visionary Herbert Cooray, with the opening of the Blue Oceanic Beach Hotel (now Jetwing Blue) – opening with just six rooms of a planned 50. The Jetwing brand now counts over four decades of experience in the tourism industry and a portfolio of over 22 properties.
With travel and tourism undergoing global changes, especially the shift from the traditional tourist sightseeing to a more informed traveler driven by the promise of authentic experiences, Jetwing now focuses on the core message of the brand – “why do we do . what we do?” through a bold new campaign.
“Sri Lanka is a land blessed with a multitude of diverse experience; and today’s travellers are on a journey of personal discovery. What we wanted to bring out is simply this: Jetwing creates the spaces to experience the best of Sri Lanka. These spaces relate to locations, subtle encounters, breathtaking vistas, exceptional architecture and accommodation, to experiencing culture and local communities, to observe diversity and aid discovery. Spaces that make you feel at home, that celebrate heritage, that make you feel one with the environment and nature all of which facilitates a deep connection to the destination, its people and culture. These are the spaces in which we see the true experience and potential of tourism and travel to flourish, and these are the spaces that Jetwing offers at world class standards,” Mr. Gunewardene told the Business Times.
The campaign will be rolled out in October across print and digital channels in Sri Lanka as well as internationally, with all collateral heavily focusing on Sri Lanka; from her warm hospitality, unique destinations, and rich opportunities for discovery perfectly executed through Leo Burnett Solutions; the agency commissioned with managing the Jetwing brand.