SLIM-Nielsen spearheads ‘Power of Research’ workshop
View(s):The Sri Lanka Institute of Marketing (SLIM) project committee for Peoples Awards 2015 together with Nielsen has taken steps in a new corporate direction to introduce the first ‘Power of Research’ workshop, extended to corporates to signify the importance of research.
This workshop is a new initiative by the Peoples awards project committee with the objective of taking the Peoples Awards 2015 to the next level by building a new property for the project; ‘Power of Research’ a workshop targeting corporate community. The workshop will be held on November 4 at Union Ballroom, Hilton Residencies, Colombo, according to a SLIM media release.
“This initiative is undertaken by SLIM and Nielsen to guide corporates who are in the process of carving their next year business strategy. Research insights, local and global trends and new and emerging themes in research will be discussed at this forum to aid corporates in need of such information,” it said.
Keynote speaker at the workshop will be Nielsen Managing Director, Shaheen Cader on how to interpret and decode research data with the aid of examples from SLIM – Nielsen Peoples Awards while the rest of the panelists are CEO-Ceylon Biscuits Ltd, Imal Fonseka; Director General of the Department of Census and Statistics, D. C. A. Gunawardena and Deputy General Manager – Marketing and Business Development of Sampath Bank PLC, Tharaka Ranwala.