Ford promises global service standards in Sri Lanka
View(s):Ford Motor Company, together with its partner in Sri Lanka, Future Automobiles, is raising the automobile service in Sri Lanka to global standards from state-of-the-art equipment, to Ford’s Extended Service Plans, genuine Ford spare parts, and world-class staff training, company officials said in a recently released media communiqué.
Ford’s automobile services have been enhanced with the opening of the state-of-the-art Ford 3S dealership facility – showroom, sales and service at Parliament Road, Battaramulla.
The new Ford facility features a 12-vehicle, 6,000 square-foot showroom, 14-vehicle service centre and spare parts department under one roof, offering a one-stop shop for customers.
The media communiqué quoted Suminda De Silva, CEO, Future Automobiles as saying, “Sri Lankan customers expect world-class standards, and our joint investment in equipping the service department with state-of-the-art diagnostic and repair equipment demonstrates our commitment to ensuring today’s complex vehicles are repaired properly and fixed right the first time”. Ford has also introduced the Motorcraft product line, including batteries, filters, fuel pumps and air-conditioner compressors – all fully approved by Ford according to strict global standards. These genuine parts designed especially for Ford vehicles. All Ford dealership employees, including technicians, sales and service staff, have received Ford’s globally recognised training to develop their expertise and serve customer needs, he added.
Technicians receive ongoing training according to Ford’s Global Curriculum, applied at the same standard as they would in the US or Europe. They are also regularly tested to ensure that they are capable of providing the highest quality of service to customers and meeting global Ford standards. A high quality dealership experience is complemented by Ford’s Extended Service Plans, a global Ford product that is now available in Sri Lanka and can be tailored to customers’ individual driving preferences. The programme includes two mechanical coverage plans and two maintenance plans, which customers can purchase separately or combine, media communiqué revealed.
The Ford showroom in Sri Lanka currently showcases the Fiesta, Figo and Focus passenger cars, Kuga, EcoSport and Everest SUVs, and Ranger pickup truck.