SLTB appoints David De Candia as the Ceylon Tea Ambassador for USA and Canada
View(s):Sri Lanka Tea Board (SLTB) appointed David De Candia, as the ambassador for Ceylon Tea, for USA and Canada. SLTB to represent and promote Ceylon tea, in the Northern US Continent.
David De Candia
In a Media release Sri Lanka Tea Board Chairperson, Ms. Janaki Kuruppu, stated that SLTB decided to appoint Mr. De Candia given his passion for Ceylon tea and the vast experience in the global tea industry.
He is considered almost a “Tea Guru” in the US market. Sri Lanka Tea Board is planning on workshops with Mr. De Candia, targeting tea buyers, retail stores and Restaurant Associations and to conduct tea promotion programs with Specialty Tea Institute in USA and Canada media release revealed.
Mr. De Candia is a highly acclaimed personality, with over 15 years of industry experience and currently working as the Director of Tea, at Tea Leaf and Coffee Bean. He has conducted numerous tea educational classes and shared many tea knowledge forums at World Tea Expo USA, Speciality Tea Institute USA, Hong Kong Tea fair, Culinary Institute and was a judge at the North American Hot and Iced Tea Championships. He was also the initiator in developing the Coffee Bean and Tea Leaf’s Caring Cup program which promotes social responsibility in the Tea growing regions. As Ceylon Tea focuses its promotional message to be strongly linked with the elements of ethical practices, such as non usage of Child labour, facilities provided for state workers, ozone friendly production, usage of skilled labour for hand plucking, etc. Sri Lanka Tea Board also plans to implement a National advertising, Digital marketing, Social Media campaigns along with multi faced PR activities targeting to capture a higher share of the North American market for pure Ceylon Tea.