Ceylon Gem Bureau to carve out a niche in Lankan tourism market
View(s):The new Ceylon Gem Bureau is to carve out a niche in tourism market making use of the country’s high quality gems, traditional and modern craftsmanship, highly skilled gem cutting facilities and the hospitality of Sri Lankans.
Enhancing its market position, Ceylon Gem Bureau recently opened a new gem and jewellery centre at 83, Dhramapla Mawatha, Colombo 3 with the aim of catering to the niche high- end tourist clientele.
A customer checks out some jewellery.
Elegantly handcrafted jewellery-from necklaces and bracelets to rings and earrings are being displayed at the showroom that complements and enhances the beauty of jewellery.
It depicts the world’s highest quality gemstones and precious metals fused by immaculate craftsmanship to turn out jewels.
The name “Ceylon” still reigns supreme in the glittering world of gems in Sri Lanka.
When the name Ceylon was dropped in favour of Sri Lanka in 1972, Baba Salim, a renowned gem trader captured and preserved the romantic old world nuance by naming his business Ceylon Gem Bureau.
The significance of that name still remains in this reputed House of Gems and Jewels with a long history, as Baba Salim’s eldest son, Ifthikar Salim continues the business as Ceylon Gem Bureau in the true tradition of his late father.
Chairman of Ceylon Gem Bureau Ifthikar Salim told the Business Times that he will be opening another centre in Pinnawala to attract the attention of tourists. “When drawing our designs we focus predominantly on the aspects of modernity enabling customers to enjoy and value the jewellery they buy from us”
In his new centre, Mr. Salim provides the most exquisite high quality blue sapphires to meet the needs of a wide range of customers. His wife, Fatima Salim said, “We will sell only the best natural gems. We will provide certificates to show they are genuine. We get our gems cut by our own lapidarists whom we employ. They cut the gems from the natural crystals as they come off the mines”.