TVS Lanka records over Rs.1 billion revenue growth
View(s):TVS Lanka (TVSL), a premier automotive company in Sri Lanka specializing in micro automobiles, has recorded Rs.1.6 billion revenue growth and eight times growth in operational profits at the end of the third quarter of the current financial year, Ravi Liyanage, CEO of TVSL said in Colombo this week.
Officials at the briefing
The company is now well poised to be a major force in the micro automobiles industry with the implementation of focused strategic initiatives during the current financial year reaping rich rewards, he disclosed at the launch of six new models of TVS two wheelers and three wheelers.
The launch of new models with new applications has played a key role in TVSL’s growth, he said adding that re-positioning and rationalization of the product portfolio, identifying and targeting strategic market segments, re-launching of promising models with new value proposition for better consumer engagement, productivity enhancement and expansion of dealer network and re-structure of island-wide services, paid dividends.
In addition , competency enhancement of staff and sales force in particular, process re-engineering and customer relationship management to enhance net promoter’s score from the existing users have played a key role in TVSL’s growth momentum, he disclosed.
“During the year 2014/15 in all three sectors TVSL has achieved range leadership,” added Head of Marketing of TVS Lanka, Hashan Haputhanthri.
Three-wheelers
The range leader in scooters is a testimony to the largest array of models in Scooter category, The latest addition to the category is TVS Scooty Zest and with this addition TVS becomes the undisputed leader in scooters, he said.
TVSL is also the leader in the three wheel category with four models in operation namely; TVS KING Standard, TVS KING FLD, TVS KING FB and the latest addition is TVS KING Max.
The new addition, TVS KING FLD, was introduced to the market recently and has a considerable demand in the category with 35 additional features.
The latest addition is TVS KING Max which represents the three wheeler presence in some advanced economies/countries. It has been designed to resemble a motor car with its unique fibre roof design for Sri Lankan environmental conditions. Further the roof has been built by environmental friendly bio degradable polymer in Low Density Polyethylene, he revealed.
Another first in the three wheel industry is the TVS KING FB model, which is used for transporting and delivering of bakery products with special safety and food quality assurance materials.