SLIM-Nielsen People’s Awards 2015 announces this year’s nominations
View(s):The Sri Lanka Institute of Marketing (SLIM) in association with Nielsen this week announced the final nominees for the People’s Awards with the event being held on March 27 at the Water’s Edge in Colombo.
SLIM said the final nominees for the main SLIM Nielsen People’s Brand of the Year were Dialog, LG, Samsung, Sony and Singer.
The People’s Durable Brand of the Year saw Damro, LG, Samsung, Singer and Sony make the final round while Divaina, Lankadeepa, Mawbina and Veerakesari were the final nominees in the People’s Newspaper of the Year category.
“The SLIM-NIELSEN People’s Awards show is a symbolic event with a platform that is a true reflection of the pulse of the people through a nationwide survey carried out over a period of 6 months. The research sample encompasses 2700 people across all districts from both urban and rural areas varying between the ages of 15 – 60 years both male and female. The youth award winners will be chosen based on the responses from the age group of 15-24 both male and female. The unique award show that empowers to hear the voice of the nation recognises, distinguishes and grants awards to brands and personalities that have made an impact and touched the lives of many in Sri Lanka,” SLIM said in a media release.
This year’s season will see 38 main award categories under the main themes of FMCG, Service, Durables, Personality, Media and Entertainment in addition to the much sought-after award “Brand of the Year”. Abiding by the ‘Online Survey’ new initiative, the awards show will also recognise nominees of the online sphere for the first time.