BBDO Lanka named ‘Agency of the Year’ at Effie Awards debut
View(s):BBDO tied for “Agency of the Year” at the Effie Awards held in Colombo recently. The agency said that it also took home a Silver in the Products and Services category for Anchor Newdale and a finalist medal for CEAT Sri Lanka in the Automotive category. BBDO Lanka was nominated for all three of its entries – Anchor (food and beverage – nonalcoholic), Anchor Newdale (snacks and desserts) and CEAT Sri Lanka (automotive) – at its debut entry at the Effie Awards Sri Lanka.
BBDO Lanka MD Santosh Menon with his staff who he says is a ‘very dedicated team’.
“This is the first time that we entered the Effie Awards in Sri Lanka and we were extremely delighted to have been recognised as Agency of the Year,” noted BBDO Lanka MD Santosh Menon, adding “We were elated when we found out that we had been nominated for all three of our entries, and now we’ve been recognised with a finalist medal, a Silver award and the biggest award of the night.”
He offered congratulations to the other agency and brand winners at Effies 2014. “Given that only 8 per cent of the entries this year were awarded metal, each and every other winner deserves plaudits and congratulations,” Mr. Menon said.
The Silver award winning entry, for Anchor Newdale, details how BBDO Lanka helped Fonterra Brands Lanka (Pvt) Ltd create an education programme to communicate the brand’s high nutritional quality and that it is made from locally sourced milk – from 4,000 Sri Lankan dairy farmers. The big idea – Kiri Charika – educated consumers by bringing the production process to life and letting them experience it firsthand.
The finalist medal award winning nomination described BBDO Lanka’s brand building exercise for CEAT radial tyres with its pioneering ‘Where Have You Been Lately?’ campaign. The campaign transformed CEAT from being perceived as merely for trucks and buses to an aspirational brand used by the higher end car and SUV owner.