Sri Lankan brand specialist Michel Nugawela is offering a revolutionary programme for CEOs and emerging leaders on 12 “archetypal dimensions of leadership that are able to significantly enhance and transform their executive roles”. “Through experiential and highly interactive programmes, leaders are provided with a Jungian psychological approach that focuses on the 12 archetypal dimensions of [...]

The Sunday Times Sri Lanka

New leadership transformation for the first time in Sri Lanka

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Sri Lankan brand specialist Michel Nugawela is offering a revolutionary programme for CEOs and emerging leaders on 12 “archetypal dimensions of leadership that are able to significantly enhance and transform their executive roles”.

“Through experiential and highly interactive programmes, leaders are provided with a Jungian psychological approach that focuses on the 12 archetypal dimensions of leadership transformation, each with its own set of values, meanings and personality traits. The 12 archetypes – Innocent, Orphan, Warrior, Caregiver, Explorer, Lover, Destroyer, Creator, Ruler, Magician, Sage and Jester – reflect the various roles that leaders can play in organizations and put a human face to the attitudes, interactions, and recurring patterns of behaviour that influence their effectiveness,” he said in a statement to the media.

Similarly, he noted, a lack of fit between a leader’s archetype and the context in which he or she operates is a main cause of team and organizational dysfunctionality and executive failure. Taken together, the archetypes form a holistic view of individual and organizational transformation that is empirically validated and culturally relevant to understanding the role of leadership in Sri Lanka.

The Warrior is actually the fundamental archetype for leadership, he said. “The basic requirements of the Warrior leader in its positive pole are mental toughness, professional competence, emotional control, realistic decision-making and motivating others to the highest levels of achievement. But leaders who lack consciousness of the fullest potential of the Warrior archetype can also slide into its negative pole and see their role as a ‘win at any cost’ version of leadership, he added.

The programmes use readings, imagery, visualizations, exercises and other thought-provoking perspectives, models, tools, and practical actions for CEOs and emerging leaders to ‘try on’ and enhance their relationship with each archetype.

Mr. Nugawela has branded and repositioned many of Sri Lanka’s most renowned and respected brands including Aitken Spence PLC, Hayleys PLC, Dipped Products PLC, Nations Trust Bank PLC, HNB Acuity, Heritance Hotels and Resorts, Lion Lager, Elephant House, and Carson Cumberbatch PLC’s regional palm oil businesses in Indonesia, Malaysia, Singapore, and India.

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