Sri Lanka Tourism to focus on Scandinavian travellers
View(s):Sri Lanka Tourism Promotion Bureau has strategically selected to make the Scandinavian markets a key focus in future, a media release issued by the bureau stated.
A high-powered Sri Lankan delegation took part at last week’s key travel and tourism exhibition at Gothenburg in Sweden-TUR to carefully identify the next steps in the roll out of Sri Lanka tourism as a preferred destination, said Sri Lanka Tourism Promotions Bureau Chairman Rohantha Athukorala.
“There is a TV crew from TF-4 in the country to film a typical Sri Lankan culinary branded EXOTIC kitchen that will reach 9 million viewers during prime time in Sweden which means 100 per cent penetration in Sweden for brand Sri Lanka as a destination. Once the awareness is built a sharp below the line campaign will be developed together with the private sector operators so that awareness to conversion can be made to happen,” he said.
The TUR tourism exhibition and travel fair is where key people in the region gets invited for the event whilst, prior registration is mandatory for entry said the TUR official website, the release noted.
It is also a place where top buyers and suppliers meet for lead generations and future business deals coming to a close. Mr. Athukorala said the current 11.6 per cent growth in travellers must be increased.
“The typical per capita income of a Scandinavian is between $25,000 – 35,000 dollars hence we are looking at a changing clientele than just fixing ourselves on the number game,” the media release quoted him as saying.