TAL Group celebrates its 44th anniversary
View(s):1971 saw the birth of Thompson Associates (Ceylon) Limited which today has grown to become the TAL Group of Companies. Through its subsidiaries – TBWAri Lanka and Total Media Direction (TMD) – the TAL Group continues to provide total communication solutions as it has been doing for over four decades. In February this year, the TAL Group commenced their 45th year in operations, the group said this week.
Following its alignment with the Omnicom Group in 2000, the TAL Group, through its Sri Lanka affiliate offices of TBWA\, OMD & PHD have not only enhanced its experience in handling a myriad of clients from FMCG brands to banking, insurance and many more, but has also strengthened the agencies’ capabilities, drawing on a vast array of network resources which, ultimately, help them in providing the best solutions for their clients.
TBWAri Lanka, using the network’s strategic tool ‘Disruption’, which is based on the simple belief that operating in a set of conventions will not give you a different result, has ‘disrupted’ the market to offer exponential growth opportunities to Clients. “Understanding the challenges of disruption and using local insights led TBWAri Lanka to develop outstanding campaigns for their clients, which in turn gained many accolades and international recognition in 2014; 1 Silver, 2 Bronze and a finalist at Spikes Asia, 1 Gold at Epica, 1 Silver and 1 finalist at Midas, 3 Gold and 1 Bronze at the Cristal Awards, Gold at Sumathi Tele Awards and rounding off the year by being named Rest of South Asia’s Creative Agency of the Year (Gold) at Campaign Asia’s AOY Awards in Mumbai, India in the very first year of its participation! As if things could not get better, TBWAri Lanka was ranked the No. 2 Agency in Sri Lanka and 105th amongst the Top 150 Agencies in Asia by Campaign Asia’s creative rankings for 2014,” it said.