fbb Femina Miss India 2015 title holders to conduct official photo and video shoot in southern Sri Lanka
View(s):Cinnamon Hotels and Resorts have further strengthened its partnership with the Times of India Group, the largest publishing group in India, by developing a comprehensive communication and marketing plan around the fbb Femina Miss India beauty pageant.
A strong marketing campaign is usually the cornerstone of any partnership; and as a first step, a sub contest was held on March 25 followed by the fbb Femina Miss India 2015 Finale, which was held in Mumbai, India, on March 28. The Cinnamon Hotels and Resorts brand name took centre-stage at these events as per the understanding with Times of India – the organisers of the fbb Femina Miss India beauty pageant, the local hotel chain said.
The leading hotel chain had partnered with Times of India’s previous fbb Femina Miss India event as well, when a pre pageant tour and a vibrant fashion show featuring Miss India contestants modelling local designs were hosted by Cinnamon Hotels and Resorts in Sri Lanka last year.
“The fbb Femina Miss India contest is a heavily attended and televised event, and generates global attention. At the fbb Femina Miss India Grand Finale held on March 28, in Mumbai, Cinnamon Hotels and Resorts was proudly titled as the ‘International Holiday Partner for Femina Miss India 2015’, in tandem with eye-catching Cinnamon branding and a video highlighting the fresh and inspiring experiences offered at all properties by the hotel chain and the destination. Sustaining top of mind recall for the brand, the compere for the evening also endorsed the brand at crucial points during the finale event,” the hotel chain said in a statement.
Title holders of the fbb Femina Miss India pageant 2015 will be hosted by Cinnamon Hotels and Resorts in July this year. Their visit will be high profile and fun-filled as they will conduct their official photo-shoot with a Sri Lankan backdrop at a beach hotel of the Cinnamon Hotels and Resorts chain, culminating once again in a gala fashion show featuring the title holders.
“Working with Times of India has opened up numerous opportunities not only to market our Hotels but also our destination. Fbb Femina Miss India is a closely followed event even by the Indian public and this partnership will certainly give us a platform to communicate and create the right brand association,” said Dileep Mudadeniya, Head of Brand Marketing at Cinnamon Hotels and Resorts.
“We look forward to a long and mutually rewarding brand collaboration between Times of India, fbb Femina Miss India and the inspiring Cinnamon brand,” added Rohit Gopakumar, Chief Operating Officer at the Times of India Group.