Amana Takaful selects GrayMatter’s Insurance Analytics (IA+)
View(s):Amana Takaful PLC, Sri Lanka recently announced its decision to go with GrayMatter’s Insurance Analytics (IA+) to execute the company’s Business Analytics programme across Life and Non Life Insurance in Colombo.
“This is in line with Amana Takaful’s strategy to develop a strong analytics culture to gain market share, enhance customer experience and improve operational efficiency. Increasingly Analytics has been a key driver of business growth as per global trends across insurance industry in developing and developed economies today,” according to a media release by GrayMatter.
The Insurance Analytics (IA+) Solution from GrayMatter has been successfully implemented worldwide having global customers like AIA Bhd. Malaysia which has over 17,000+ users across sales and distribution channel.
The project at Amana Takaful includes role based dashboard, Ad-hoc analysis and Sales Activity Management apps for Life and General Insurance business. Global Business Counselling (GBC), a Sri Lanka and Singapore based consulting firm was instrumental in stitching that business fit between both ATL and GrayMatter teams to create a win-win.
Fazal Ghaffoor, CEO Amãna Takaful stated “We are looking forward to a quick implementation of our analytics programme and hope to derive quantifiable growth to the company as well as delivering the right insurance products with best-in-class services for Sri Lankans”
Vikas Gupta, CEO at GrayMatter said “We are extremely thrilled to be associated with ATL in Sri Lanka for executing their Analytics program”.
Chandri Gunawardhana, Principal Consultant and Founder of Global Business Counselling (GBC) opined “We are very pleased that a leading insurance company in Sri Lanka has taken the quantum leap to introduce advanced analytics for their organization”.