Archetyping comes to Sri Lanka- top leaders Niranjan Deva Aditya, Suresh Shah to address forum
View(s):Local brand specialist Michel Nugawela will introduce ‘Leadership Archetyping’ at a VIP CEO Breakfast Forum on May 25 to an audience of CEOs and leaders in government and not-for-profit.
Michel Nugawela
“Michel brings over two decades of senior level corporate consulting in brand strategy and identity development with related specialisation in change strategies across newly rebranded or repositioned organisations,” his office said in a media release.Based on a disruptive Jungian psychological approach to individuation and leadership, the 12 archetypes reflect the various roles that leaders can play in organisations and put a human face to the attitudes, interactions, and patterns of behaviour that influence their effectiveness. Each of the 12 archetypal dimensions of leadership bring a set of strengths and skills that are able to significantly enhance and transform executive and team roles by connecting cognitive functions with the unconscious mind.
The 12 archetypes or patterns of behaviour identify the personality makeup and leadership style of CEOs and leaders. Most CEOs only display their Warrior, but each archetype has its positive and Shadow energies. Mr. Nugawela will explain how the key to matching personal strengths and competencies to executive roles and challenges is by integrating each of the 12 archetypes and making the “unconscious conscious” – or becoming aware of and transforming the Shadow side.
Associated with the launch, and addressing the gathering,will be Niranjan Deva Aditya, Conservative Member of the European Parliament for South East England, and Suresh Shah, Chairman, Ceylon Chamber of Commerce.
Mr. Nugawela has branded and repositioned many of Sri Lanka’s most renowned brands, including Aitken Spence PLC, Hayleys PLC, Dipped Products PLC, Nations Trust Bank PLC, HNB Acuity, Heritance Hotels & Resorts, Lion Lager, Elephant House, and Carson Cumberbatch PLC’s regional palm oil businesses in Indonesia, Malaysia, Singapore, and India.