Japan is creating a series of awards to recognise excellence in public lavatories as the country ramps up its facilities for tourists to prepare for the 2020 Tokyo Olympics. The awards were unveiled just days after a panel set up by Haruko Arimura, the minister in charge of women’s empowerment, recommended that the government promote the [...]

The Sunday Times Sri Lanka

Toilet excellence awards for Japanese loos

View(s):

Japan is creating a series of awards to recognise excellence in public lavatories as the country ramps up its facilities for tourists to prepare for the 2020 Tokyo Olympics. The awards were unveiled just days after a panel set up by Haruko Arimura, the minister in charge of women’s empowerment, recommended that the government promote the charms of Japanese toilets as a way of attracting tourists, according to a report in TTG Asia e-daily.

“Japan’s toilet technology should serve as the perfect tool to spread our culture of omotenashi,” the panel report said, using the term for the Japanese concept of hospitality. The panel has outlined the Japan Toilet Challenge, seeking to acknowledge efforts by companies, operators of public facilities and municipalities across the country that keep their lavatories clean and safe. Japanese toilets are synonymous with the application of technology and come with heated seats, built-in bidet functions and air driers. The devices are so popular that thousands of Chinese tourists take them home as souvenirs every year.

According to MyTravelResearch.com, the humble toilet is often a reason why a traveller stops at a destination and can help “stimulate the local visitor economy”.

Advertising Rates

Please contact the advertising office on 011 - 2479521 for the advertising rates.