Seylan, first SL bank to reach 200,000 FB fans
View(s):Seylan Bank is claiming the title of “first Sri Lankan bank to reach 200,000 fans on Facebook”.
The bank said in a media statement that it had a “far superior engagement score to its peers signifying the true engagement it has with its fans and customers. The first bank in Sri Lanka to reach this milestone, Seylan Bank has been spearheading social and digital media marketing in the banking and financial sector in Sri Lanka since 2012″.
Additionally it said that, “Seylan Bank’s social media success can be attributed to its innovation and efforts to address its customer’s needs through real time interaction via its customer support tab; a variety of interactive apps to enable Gamification and a series of special promotions to reward its fan base. A firm proponent of organic fan growth and value addition, the bank also engages with its customers by sharing interesting and relatable content, information about its products and services and news of its CSR efforts… A pioneer in digital communications and channels, Seylan Bank also focuses on Internet banking, SMS banking and other social media platforms such as Twitter, Linkedin and Youtube to consistently add value to its customers”.
(JH)