Former Apple branding guru Ken Segall to speak on “simplicity driving competitive advantage”
View(s):The Sri Lanka Association of Software and Service Companies (SLASSCOM) is organising a tour of Sri Lanka for Ken Segall, a globally acclaimed guru in marketing, design, strategy and branding from 23-28 July.
Mr. Segall is the author of the 2012 New York Times best seller ‘Insanely Simple: The obsession that drives Apple’s success’. He was the Creative Director at Apple for 12 years working closely with Steve Jobs. He revolutionised Apple with his ‘Think Different’ campaign and added to the world’s vocabulary that powerful little ‘i’ which stands unabashedly before thousands of Apple products.
In Sri Lanka, Mr. Segall will conduct three events, namely, A CXO Keynote where he will discuss strategies which optimise business impact and competitive advantage through simplifying branding and product design. The keynote speech featuring high level insights and thought leadership will be derived from global best practices at organizations such as Apple, Ogilvy, JC Penney, BMW, Intel and Next. The event will take place at the Kings Court at Cinnamon Lakeside on 24 July from 7.30 to 10.30 and is expected to host 150-200 C-Suite executives in Marketing IT and design related professions.