BOC grants its 1000th Siri Medura Loan
View(s):Bank of Ceylon (BOC) has disbursed the 1000th loan facility of its newly launched housing loan product- “BOC Siri Medura”, the bank said this week. This ‘best in class’ housing loan offering – which is quickly processed and approved – is aimed at providing a superior customer experience while obtaining housing loans, it said in a media release.
“Being able to grant the 1000th Siri Medura loan within a short span since its launch is a great achievement and a clear indication that the product has been widely accepted by our customers. Speed of granting and customer convenience is the key success factors for this product,” noted BOC Chairman Ronald C. Perera.
Siri Medura has many unique features targeted at customer convenience and quick disbursement of loans. The customer has to make only two visits to the bank to obtain a loan – at the time of submitting the application and at the time of loan disbursement. Loan disbursement happens within 15 days of submitting the application and the BOC provides complete assistance in obtaining requisite documents without the customer having to liaison with multiple agencies.
Bank of Ceylon has made this product live in seven provinces across the island as part of project “Wenesa” in collaboration with The Boston Consulting Group (BCG). The bank plans to roll out this product island wide soon. BOC General Manager D.M. Gunasekara said the bank has has been spearheading a revolution in the banking industry by working towards making banking accessible to every citizen of this country to fulfill their dreams.