The story of Ceylonta
Avindra De Silva
‘Lipton Ceylonta’ the flagship tea brand of Unilever Sri Lanka was re-launched recently to bring back its glory as world’s number one tea brand.
Over the years, Lipton Ceylonta has sourced their tea produce from the finest gardens of Sri Lanka and in doing so, aptly reiterated the brand’s refreshing and contemporary personality. This re-launch magnifies the brand’s conviction to deliver premium quality and re-inforces the brand’s undying commitment to brighten up your day with a cup of Lipton Ceylonta, a release from the company said.
To mark this occasion, newly built statue of Sir Thomas Lipton was unveiled at the Lipton Seat in Dambetenne, Haputale
Lipton Ceylonta has earned the place in the minds of the consumer as a brand that delivers the finest blend of pure Ceylon tea with its rare and refined quality of the taste setting apart the leaves of Lipton Ceylonta. Its quality assured blend contains no dust and is true to its grade resulting in neat, clear and smaller tea leaves and is the reason the brand holds BOPF (Broken Orange Pekoe Fannings) grade conformance.
The Lipton Team poses with the newly unveiled Lipton statue at the Lipton Seat, Haputale
Commenting on the re-launch, Country Marketing Director, Unilever Sri Lanka, Siddharth Banerjee said, ‘Tea continues to carry a heritage and success story behind its infusion that holds a very intricate place in the minds of Sri Lankans all over the world today. What makes the Lipton brand reign supreme in this evolutionary journey of tea in Sri Lanka was Sir Thomas Lipton’s endless devotion to revolutionise the Sri Lankan tea industry. As such, Lipton is credited for being the first branded tea in Sri Lanka to market the premium quality of Ceylon tea and deliver the experience of its matchless taste to the world. It is for this reason that Lipton is feted as the World’s No.1 tea enjoyed by millions across the world every day.’
Lipton, the first branded tea, was instrumental in inculcating the tea drinking culture and set a benchmark of refreshing and premium quality of the finest produce. With brightly-coloured, eye-catching packets, Lipton has been successful in making Ceylon tea renowned in the world and in exporting the Lipton experience to all corners of the world.
Head of Tea Division, Unilever Sri Lanka, Avindra De Silva said, ‘Tea used in Lipton tea bags comes 100% from RA certified plantations (Rainforest Alliance) and amplifies that Lipton is not just a tasty cup of tea, but a responsible cup of quality blended tea. Not only does it reiterate the brand’s commitment towards providing a premium quality experience but also echoes the brand’s promise to stay true to the brightness and refreshingly modern taste that is Lipton Ceylonta’.
