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Keels Super patrons score with eco-friendly bags
View(s):John Keels supermarkets, ‘Keels Super’ has introduced a novel concept to encourage patrons to use eco friendly bags when shopping at their outletss.
Assistant Manager- Operations, Amila Kuruppu said customers who come with cloth bags or any traditional woven bag, to shop at their outlets islandwide will be rewarded with points.
Accordingly, every customer will receive four points on their loyalty Nexus card for coming in with a bag for their purchases. A point is worth Re1 to the customer. “They can carry more than one bag in proportion to the intent of their purchases and each bag will receive four points, he said.
He said the company spends Rs 3 million every month on shopping bags, and the strategy was to disburse that money among the customers, while protecting the environment.
The customers could enjoy this facility in any one of its 47 Supermarkets in Galle, Kandy and Colombo.