Land Rover to expand its market share in Sri Lanka
View(s):SML Frontier Automotive, Land Rover’s sole authorised distributor in Sri Lanka, is to strengthen and expand its market share in the country through a new flagship showroom opened in Colombo with considerable investment, Managing Director of the company Sheran Fernando revealed.
He said, “This past year SML Frontier has gained positive feedback and strong levels of buyer interest from Sri Lankan consumers, therefore Land Rover will take steps to increase Land Rover sales through its new showroom – which will be the biggest in the country and a new flagship showroom for the Asia Pacific region. Our Flower Road showroom will bring Land Rover’s sales and after sales facilities of the highest international standards to Sri Lanka, and will enable us to give our consumers a genuine best-in-class experience”.
He said Land Rover has maintained its position as the leader in the premium SUV segment for the last five years in Sri Lanka.
This new flagship showroom facility opened at Flower Road in Colombo 7 will support the growing demand for Land Rover vehicles in the local market.
The new state-of-the-art facility will be one of the region’s leading sales and after sales service locations, providing the best customer experience to luxury automotive consumers in the country, he revealed at the opening ceremony. To introduce a global standard to consumers in Sri Lanka, the showroom offers a full range of services including a Display Zone: equipped with areas for a grand display of eight vehicles on the ground floor, a Customer Lounge Area; a comfortable seating area for customers, a Configuration Zone; enabling clients to customise their cars, and choose from over 60 colour tones.
At the opening of the new showroom, SML Frontier Automotive unveiled the All-New Range Rover Long Wheel Base for the first time in the local market. An exhibit, detailing the rich history of design and lifestyle, starting from the iconic Land Rover Series 1 to the impeccable Range Rover will be on display at the new showroom.