Stationery specialist ATLAS in unique consumer engagement at recent book fair
View(s):ATLAS, seen as Sri Lanka’s leading brand in school and office stationery, was part of the recent Colombo International Book Fair, now in its 17th year of existence.
“Making its presence felt, reaching out to engage with people and communities of all ages and places, irrespective of age or race, the Atlas stall was a riot of colour, and activity giving every visitor an unforgettable experience and memory of their visit to the book fair,” the company said in a media statement.
The Atlas stall
The main attraction at the ATLAS stall was the “Atlas Family challenge” – an exciting and fun filled art and craft activity that gives the entire family an opportunity to unleash their creative ability and win gifts with the help of Atlas Products. Fashioned on the format of the popular TV show Masterchef, six pairs of participants got to create a craft in a period of 10 minutes.
Teams of mothers and daughters, friends and even pairs of teachers enjoyed the time to be creative and make lovely creations ranging from party hats and photo frames to fancy mugs, their best loved car to a bunch of flowers to name a few, the company said.
“Many others also had engaging moments spinning the Atlas wheel of fortune and taking a shot at the Atlas Cool dart board, whilst the little ones found immense joy and satisfaction in colouring their favourite Disney characters and others had selfie opportunities with the toons as well,” it said.
Commenting on these new trends at the book fair, Ramani Samarasundera, Marketing Director of Atlas, said that “we are very excited and happy with the experience we have been able to create for all those who came for the book fair. We look forward to pioneering new products, new propositions and new experiences for our consumers to touch feel, giving them tools for success everyday”.