Ford regains demand in Sri Lanka
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The new Ford showroom in Colombo.
Resurgence in demand for the Ford range of vehicle in Sri Lanka has prompted the local agent Future Automobiles to spruce up and improve customer care, a letter the new CEO sent to existing Ford owners recently revealed.The company recently enhanced its premises at Battaramulla welcoming customers into an expansively designed showroom with wide selection of vehicles on display.
Elaborating on recent changes initiated since his appointment as Chief Executive Officer, Chamath Tennekoon has said recent upgrades signaled a new era of enhanced efficiency and service focusing on customer needs. ‘Besides the improvements in infrastructure, we have assembled the best possible service team headed by a Chief Technical Officer cum Head of After-Sales to enhance our service delivery standards.’
He added that ‘the month of December was unique in the fact that it is FORD’s Big Deal month where we offered very special deals on vehicles. This year however, we have not limited The Big Deal to just sales but extended it to after-sales as well with a 100 per cent Free Service Campaign for our customers, coupled with sizeable discounts on spare parts. The month culminated with the launch of the FORD Loyalty Card Programme which allowed our customers to cash-in their loyalty points to get discounts on spare parts or be eligible for gifts’.
‘Purchasing a premium vehicle should be a premium experience, which is what the Ford Centre offers its valued patrons. We believe Ford owners now have support and service of a quality that compares favourably with other Ford dealerships worldwide, thus making certain that Sri Lanka maintains the same benchmark levels of performance and service’, he declared.Walking into the Ford showroom, customers say they are struck by the manner in which the vehicles have been displayed.
The layout ensures a pleasant browsing experience minus any crowding, and is also conducive to those customers who wish to acquire in-depth information about any particular vehicle on display.A designated area for customer seating, easily accessible reception and sales staff, prominently displayed specifications for each vehicle and the ability to comfortably explore the models are among the enhanced experiences the showroom offers, customers say.