Geometry Global Sri Lanka wins prestigious accolade at the 2015 PMAA Dragon of Asia Awards
View(s):Geometry Global Sri Lanka secured the limelight at the recently concluded PMAA Dragon of Asia Award 2015; when they won the coveted Navy Dragon Award for Best Campaign in the Country that recognized its ‘Pears Happy Baby Learning Campaign (HBLC)’. The PMAA Dragons of Asia is a prestigious awards platform that recognizes best in results-driven marketing communications by agencies and clients across Asia. The recognition of Geometry Global Sri Lanka further reiterates the company’s unprecedented efforts to pioneer activations that extend first-hand unparalleled experiences to consumers island-wide, the award winning company said.
As part of this award winning campaign, a Pears Happy Baby Learning Centre mobile unit travelled around Sri Lanka delivering knowledge to mothers in over 44 cities around the island. The project successfully disseminated baby care expertise to Sri Lankan mothers that further worked towards the brands inspiring vision that ‘Happy Babies Learn More’, it said in a media release. Nathasoruban Sivapatham, Executive Creative Director, Geometry Global Sri Lanka said, “At Geometry Global, Sri Lanka we are equipped with multinational experts from around the globe that contribute to developing knowledge and tools that improve our creative solutions to a large extent.
At Geometry we go by the philosophy the bigger challenge, the greater the opportunity for creativity. It was through this philosophy that we acknowledged the need for education among mothers in Sri Lanka. Thus came about Pears HBLC – a fitting brand to take the leadership in this regard”. Geometry Global took forward the campaign with a custom-made Pears HBLC mobile unit that travelled to the Central, North Central and Eastern Provinces, where mothers were educated on the emotional well-being of their children and how they can absorb more knowledge when they are emotionally and physically happy.