Seylan Bank wins ‘Social Media Brand of the year’ and two other awards
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Picture shows Sanjeewa Samaranayake, Managing Director Hemas Pharmaceuticals and guest of honour (right) at the awards, presenting the award to Seylan Bank.
Seylan Bank recently won three major international awards for its performance on the Social Media platform at the Indo Lanka Customer Engagement Awards organised by the ACEF Team and held in Colombo. The awards were presented for Seylan Bank’s innovative Seylan Office Challenge – Events and Promotions; Innovative Web Launch Campaign and as the Social media Brand of the year, the bank said in a media release.
Tilan Wijeyesekera, Deputy General Manager – Marketing and Personal Banking, said,”It is significant that the criteria of the competition included all aspects of Concept, Media Strategy and Plan, Execution, Results and Innovative Approach.
As a result of the efforts of our professional team to deliver the ultimate social media customer experience, we have been successful in positioning Seylan Bank as a true engagement driver instead of simply acquiring fans in the social media competitive category”. The advisory Members of the Indo Lanka Customer Engagement Forum from India and Sri Lanka included judges representing the creative industry, communications industry, corporate sector, media, digital communication industry and marketing fraternity