Chinese phonemaker OPPO has locally launched its F1 “Selfie Expert” smart phone, which is available for Rs. 36,990 from this week onwards. This also follows the formal global launch of the OPPO F1 in Shenzen, China, on January 15, 2016, wherein potential customers from all over over the world got to pre-order the phone online [...]

The Sunday Times Sri Lanka

OPPO launches F1 ‘Selfie Expert’ in SL

View(s):

Chinese phonemaker OPPO has locally launched its F1 “Selfie Expert” smart phone, which is available for Rs. 36,990 from this week onwards. This also follows the formal global launch of the OPPO F1 in Shenzen, China, on January 15, 2016, wherein potential customers from all over over the world got to pre-order the phone online via Amazon and OPPOStyle. According to an announcement from OPPO Sri Lanka, “Dubbed the ‘Selfie Expert’, the F1 features a standout 8MP front-facing camera, a sophisticated photography platform, and powerful software specially designed to make capturing stunning selfies a breeze, all backed by OPPO’s spectacular build quality and design… In addition to the outstanding selfie features, which include Beautify 3.0, Screen Flash as well as a Qualcomm Snapdragon 616 series Octa-core processor with 3GB RAM and 16GB ROM, which can be expanded by 128GB, the F1 also offers a great overall photography experience. The F1 sports a 13 MP rear camera with an ISOCELL sensor for reducing pixel noise.

The camera also features phase detection autofocus (PDAF), delivering a focus time of just 0.1 seconds, equivalent to the performance of an SLR camera”. The announcement also noted that the “camera is backed by OPPO’s own Pure Image 2.0+ camera platform, offering a huge range of filters and plug-ins for everyone from the aspiring photographer to the meme-making savant. Users can also experiment with Ultra-HD, which creates 50 MP photos composed of four consecutive photos, or other eye-popping features like Super Macro, HDR, Double Exposure, Slow Shutter, Super GIF and more… OPPO believes beautiful photos need a beautiful phone to match. The 60-degree angles of the F1′s two eye-catching chamfered edges are the result of precise calculations and numerous rounds of testing to ensure an unbeatable hand feel without skimping on any of the visual impact”.

Quoted in the launch announcement, OPPO Sri Lanka Brand Manager Kevin Law said, “We are very excited about the introduction of the new F1 to Sri Lanka. We have had phenomenal response to the announcement of the launch on an international level and we expect to see a similar response here in Sri Lanka as well”. It also emerged that, on “January 26, 2016, it was reported that OPPO sold 50 million units in 2015, representing a year-on-year growth of 67 per cent. Propelled by this success, OPPO has broken into the top ten smart phone brands worldwide, ranking eighth in global market share, according to a recent report by TrendForce”.

(JH)

Advertising Rates

Please contact the advertising office on 011 - 2479521 for the advertising rates.