Tourism industry at 50th ITB Berlin
View(s):Sri Lanka is participating at the ITB International Travel Trade Show Berlin) the largest travel industry event held annually in Berlin, Germany which marks 50 years of showcasing tourism products from around the globe.
This year ITB Berlin celebrates its Golden Jubilee attracting large number of tourism professionals and visitors from 185 countries around the globe. With an estimated turnover of Euro 6.7 billion, the fair creates a unique opportunity to develop strong business contacts in the travel and the tourism industry, a media release issued by the Sri Lanka Tourism Promotion Bureau (SLTPB) stated.
This year, 64 Sri Lankan companies including key stakeholders of the tourism industry are participating at ITB along with Sri Lanka Tourism to promote key tourist attractions of the island including Ayurveda and tea, the release said.
SLTPB was scheduled to meet the international media comprising over 60 international journalists on Thursday, it was noted.
Germany is the second biggest tourism market for Sri Lanka from Europe accounting for 115,868 tourist arrivals in 2015 which is a 12.5 per cent increase year on year.
