CIC-owned Cial brand unveils new range of pens
View(s):Cial, a well known brand owned by CIC Holdings PLC, recently unveiled two ranges of pens – the Cial i-teen and Cial Premio. Cial i-teen is aimed at teenagers and school children, while the Cial premio is tailored for academics and executives. The i-teen pen comes in with novel oil gel concept which assures soft and fast continous long-lasting writing, according to a CIC media release. The Cial i-teen designed for teenagers who love colour, is available in a range of eye-catching colours to match your style and comes with a soft finish and an easy to handle grip. The light weight pens feature a steady tip which is ideal for smooth writing.
The Premio range was designed especially for busy academics and executives who value premium appearance and superior writing ability. Premio produced with a breakthrough watergel ink technology developed in Japan features a water resistant and smudge free ink specially formulated to dry fast. The Premio’s 0.5mm micro tip, water-based gel ink and anti-smudge technology makes it the ideal choice for the users. The pens sleek design, smooth writing capability and longer writing distance set the stage for supreme communication. The Premio is available in blue, black and red with a professional, stylish design and integration of Japanese technology that gives the customers total value for money.
“Writing is meant to be an effortless task which we want children to enjoy. Our pens are designed and made using advanced British technology, with that in mind. Cial stationery products have always been a first choice among customers. We’ve taken all the aspects they look for and developed the Premio to fit their upwardly mobile lifestyles. Most importantly each Cial pen sold contributes ten cents to children’s education in this country through the ‘Cial Athwela’ CSR project,” said Samantha Ranatunga – Managing Director/CEO, CIC Holdings PLC.