Doing things differently: From the heart with LEGO
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The KTI team donating LEGO bricks to CCC House
‘From caring comes courage.’ - Lao Tzu
It is no easy task to be a successful company with unstinted brand loyalty achieving sustainability and solidarity.
It is also not enough in this time and age to simply grow your business and ensure it evolves to unprecedented terrain.
Enter 2016 and any company worth their salt must possess an immaculate blend of brains, ideals, the right attitude, calculated acts, soul and most importantly ‘heart’. To give something back to society and the world at large, to positively touch lives and instill joy and hope in the hearts and minds of the less fortunate is a profound part of KTI.
Kiddies & Toys International (Pvt) Ltd., is no stranger to exclusively dealing in world renowned baby, mother and child care products and toys. The company prides itself as a bona fide pioneer in facilitating premier toys and products, covering a gamut of world class brands such as ‘LEGO’, ‘Farlin’, ‘Kid’s Joy’ and ‘Mattel’. The Mattel range consists of world renowned brands such as Barbie, Fisher Price, Hot Wheels and the famous Thomas and Friends.
KTI’s penchant for innovation was further emphasized with the company’s approach to customize its services catering to different income groups while supporting domestic entrepreneurs with a business model and operational framework conceived to satisfy kids, mothers, young adults and collectors.
Among KTI’s notable CSR initiatives the company has donated LEGO to CCC House of the Maharagama Cancer Hospital and also has placed LEGO in an array of kids’ play areas.
Its latest initiative is to donate LEGO bricks to hospitals and orphanages to enhance the foundation of children by enabling them to experience something that is fun and engaging, combining adventure and learning.
It is a pivotal aspect of the LEGO philosophy that ‘Only the Best is Good Enough’ as per their motto. LEGO since its establishment in 1932 believes in enriching a child’s life – laying the integral foundation to developing one’s imagination, instinct, perception and ideas in a creative platform. Play is a key element in a child’s growth and development and stimulates the imagination and emergence of ideas and creative expression. All LEGO products inculcate the underlying philosophy of learning and development through play.
KTI is excited to officially announce that it is prepared to donate LEGO bricks in 2016 to hospitals, orphanages and children’s centres. All interested parties can now contact KTI for further details. The Customer Care Hotline is 0772201201. ax