Cinnamon TBCasia: mega destination promotionwith SriLankan
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Cinnamon Hotels and Resorts, together with the national carrier SriLankan Airlines, is proud to present Cinnamon TBCasia 2016 from 2-7 June 2016; a mega destination event that brings together 60 of the world’s best travel bloggers to Sri Lanka in a global conference that will explore and evaluate the impact of travel blogging in the global tourism industry today.
Krishan Balendra, President of Cinnamon Hotels and Resorts commented “Travel blogging is one of the most essential and undervalued components in marketing Sri Lanka’s tourism sector. It is in fact a necessary tool for the industry because the craft of travel writing and blogging encourages others to travel, more so than an advertisement or other forms of traditional media. It is also a far more personal way to reach audiences. Cinnamon TBCasia 2016 is the ideal platform for all travel and hospitality professionals to engage with top bloggers from around the world to be better involved in this digital revolution.”
Blogging has also become a powerful tool in influencing consumer decisions and creating a strong appeal for any business or company in the current travel sphere. By the means of international exposure by sponsors and international media, Sri Lanka can greatly benefit from activities such as the Cinnamon TBCasia that garner mileage on online and digital space whilst reaching massive global audiences in a very short span of time.
The top travel bloggers visiting Sri Lanka will be hosted by Cinnamon Hotels & Resorts on a pre-conference tour of the country, which will be followed by the full day conference on 7th June 2016. The tour is organized with four unique itineraries for the bloggers to explore all popular tourist locations in the island. Apart from hosting an incredible group of bloggers, Cinnamon TBCasia will also welcome many industry experts and social media gurus to speak at the conference.
Cinnamon TBCasia 2016 would not be possible without the support of SriLankan airlines; thereby, Chairman of SriLankan airlines, Ajith Dias stated, “We are pleased to be flying in such a prestigious panel of speakers and travel bloggers into Sri Lanka, helping them engage with all that the island has to offer. The insights they will share with us during the conference will be invaluable to everyone in the tourism industry of Sri Lanka”
This global event provides a golden opportunity for travel and hospitality industry professionals in Sri Lanka with the ideal platform to connect with award winning travel bloggers through a one day conference. The initiative will create a speed networking space for companies to meet and tie up with bloggers, helping businesses grow successfully.
The content rich event will consist of a variety of discussions which are designed to inspire and to provide key insights into a rapidly evolving tourism and hospitality industry: Developing corporate content and how Bloggers can help, The use of virtual 360 in the travel industry and experiential storytelling.
Refer www.tbcasia.com for registrations and further information.