CEAT India picks Sri Lanka for mega sales and regional conference
View(s):Several key strategic decisions relating to the tyre business were taken at a high-powered conference in Colombo last week when manufacturing giant CEAT Limited conducted its annual sales and regional conference in Sri Lanka for the first time. More than 200 delegates, 188 of them from India, congregated in Colombo for this event which included a gala awards night at the Hilton Colombo and an outbound training programme in Bentota. Some of India’s best known business leaders including Anant Goenka, Managing Director of CEAT Ltd were among the senior delegates that participated, according to a company media release.
The producer of more than 15 million tyres a year and a strong player in global markets, CEAT is the flagship company of RPG Enterprises, one of India’s fastest-growing business groups, with a turnover of US$ 3.5 billion. CEAT India has a 50 per cent stake in the CEAT-Kelani joint venture that meets half of Sri Lanka’s tyre requirements. “We are delighted that CEAT India chose Sri Lanka as the location for its annual conference,” CEAT Sri Lanka Managing Director Vijay Gambhire said. “Besides being an endorsement of the country’s attraction as a location for such important events, it also provides an opportunity for closer interaction between executives of the two companies and promotes understanding of corporate cultures.”