NDB Mobile App wins ‘Most Admired Mobile App’ at the ACEF Awards
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National Development Bank PLC was felicitated for its recently introduced NDB Mobile App as the 'Most Admired Mobile App' at the recently held Asian Customer Engagement Forum (ACEF) Awards in Mumbai.
National Development Bank PLC was felicitated for its recently introduced NDB Mobile App as the “Most Admired Mobile App’ at the recently held Asian Customer Engagement Forum (ACEF) Awards in Mumbai. The award was accepted on behalf of the bank by its Assistant Vice President – Marketing Sanjaya Senarath. Commenting on the receipt of this award, Mr. Senarath said “We are honoured and humbled to be recognised by CEF. The bank worked hard to introduce one of the most customer friendly mobile apps delivering convenience to the user.
As a late entrant in this space we needed to create awareness to highlight the value and unique aspects of the app. Hence the shake and bank campaign that aimed to break the clutter and gain attention. While the marketing communication campaign is still ongoing with many stages to follow we are thrilled to be recognised at this forum.” NDB’s mobile banking App is the bank’s flagship IT lead initiative. Customers can bank with convenience; access their account to carry out various secured transactions from any mobile devices running iOS, Android or Windows. This comprehensive solution can be used on any mobile network. This app introduced the ‘Shake’ element to make mobile banking fun and easy.