Sri Lanka’s first General Insurance Sales Congress this month
View(s):For the first time in history, Sri Lanka will see a gathering of its general insurance companies under one roof and in a common forum. The General Insurance Sales Congress (GISCO) will take place on May 10 at Waters Edge under the theme, ‘Growth through Innovation’, chosen specially to encourage companies to pay more attention to sustainable innovation in order to achieve competitive advantage, the organisers said this week. The principal motivation behind the organisation of such an event is; the need to provide the general insurance fraternity with an opportunity to share key insights and knowledge on the importance of innovation to gain customer loyalty, to gather different perspectives from international and local insurance experts as well as to obtain views from both sales and non-sales staff on innovation and sustainability.
Chairperson of the Insurance Board of Sri Lanka (IBSL), Ms. Indrani Sugathadasa will grace the event as chief guest, with other distinguished personalities of the insurance industry including, Ms. Damayanthi Fernando, Director General of IBSL and Dr. Christian Bartsch of Munich.
The keynote speech delivered by Dr. Bartsch will be one of the primary points of the morning agenda along with Chandra Schaffter’s address on ‘Growth through Innovation’ and two special presentations conducted by A. Gunawardena, CEO of Ceylinco General and Ramal Jasinghe, CEO of Asian Alliance Insurance, as well as a panel discussion. “The insurance industry is constantly evolving, and this forum will provide a useful platform to exchange ideas and gain insights from both local and international experts”, said Dirk Perera, President of the Insurance Association of Sri Lanka.