Chinese Digital Marketing Experts at Cinnamon Travel Bloggers Conference
View(s):Sri Lanka’s Cinnamon Travel Bloggers’ conference (TBC Asia) on June 7 at the Cinnamon Grand Colombo will see a series of presentations delivered by global experts on multiple topics ranging from developing corporate content and how bloggers can help, the takeover of video blogging, effectively reaching out to the Asian millennials and many others. Amongst some of these key topics, the organizers have also introduced the very timely topic of Chinese digital marketing, providing valuable insights into reaching this key tourism generating market. The conference is presented by Cinnamon Hotels & Resorts in collaboration with the national carrier SriLankan Airlines and the Professional Travel Bloggers Association (PTBA), the Cinnamon Hotels group said.
Presentations by Jens Thraenhart and Dr. Mathew McDougall at Cinnamon TBC Asia will both address the complex issue of reaching the Chinese market. With blocks on Facebook, Twitter, YouTube and other leading global social media sites, reaching the massive volumes of potential Chinese travellers to Sri Lanka has been a challenge for the local travel sector. Cinnamon TBC Asia curated these special sessions to help understand Chinese social media and alternate digital strategies that will enable Sri Lankan brands to reach large, relevant audience numbers in China, the organisers said. While the island has witnessed an increase of Chinese tourists since the end of the civil war, the potential to increase those numbers is evident with the increase of Chinese travellers around the world,
most of whom pick destinations in South East Asia for their travels, including Thailand and the Maldives. Both speakers of Cinnamon TBCasia are experts in their field and also specialise in Chinese digital marketing making them the perfect advocates for new strategies to reach the massive untapped potential in China. Mr. Jens Thraenhart is founder & president of Digital Innovation Asia (DIA), an initiative endorsed by the UNWTO, ASEAN, and PATA, as well as NTOs in Asia, building digital capacity in the travel and tourism industry in Asia Pacific. Dr. Mathew McDougall has been involved in the Chinese Internet and media industries for over a decade and is a renowned expert on digital marketing, especially in the area of socially led online marketing. He is currently the CEO and founder of Digital Jungle, a leading Chinese social media marketing agency.