Waves casual footwear now in the Maldives
View(s):Waves, a revolutionary footwear brand in Sri Lanka, has plans to take their products global by having entered the Maldives. In a media release this week, the company said its flip-flops are considered a fashion statement and are now available at main resorts in Male. Plans are also underway to take Waves to other global fashion destinations such as Europe and Dubai. The brand was first launched in 2007 and then re-launched in November 2014 to include a wider range of styles and designs in its footwear portfolio. With the evolving trends locally and globally, the brand has constantly grown with the times.
Waves says it gave life to a new fashion era and contributed to the once basic rubber flip-flops by coming an iconic fashion statement and a symbol of island life. The comfort, quality and innovativeness of the product resulted in it becoming popular among the younger generation. Today, Waves flip-flops are the only natural rubber flip-flops in the Sri Lankan market with a special customised rubber formula that makes customers feel as if they are floating instead of walking.
The rubber flip-flops are made to a special formula while the soft premium light weight rubber sole is the key feature of the brand. The company says its flip-flops have unique features such as the contrast of two color high quality strap combinations, a vivid and vibrant colour palette, slim and regular fit styles and unique engraved designs. Designed by highly skilled artisans, the Waves brand stands out amongst the rest. Adding to the quality and attractiveness of the designs is the affordability of the prices. -(NG)